Abdullah Bin Tahir
(Case study)
Fitness & Wellness

Identity Pro Football

Premium site for a Dubai football coaching and player profiling brand, led by former A-League head coach Scott Miller.

(Platform)
Webflow
Identity Pro Football website homepage on desktop
Identity Pro Football website on mobile
(The brief)

Scott Miller has coached at Fulham FC in the Premier League, with the Australian national team and as head coach of Newcastle Jets. Identity Pro Football needed a site that carried that credibility and sold three different services, 1:1 coaching, player profiling and club advisory, to players, parents and clubs.

(The build)

A black, white and red system with heavy display type and monochrome training photography sets a serious, professional tone. The homepage leads with Scott's career, then routes each audience to its own service page, with a pricing page and an application form that qualifies players before the first call.

(Full page)

The whole page, top to bottom.

Keep scrolling to move through the live homepage as it was launched.

Identity Pro Football full homepage, top to bottom
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