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(Case study)
Fitness & Wellness
Nova Cycle Studio
Launch site for a rhythm cycling studio in Eindhoven, with a high-energy dark aesthetic and a waitlist-first funnel.
(The brief)
A new rhythm cycling studio in Eindhoven had to build a community before the doors opened, with a brand that felt as energetic as the classes.
(The build)
I designed a dark, high-contrast launch site with bold type and motion that matches the music-led experience. The funnel is waitlist first: every section points to sign-up, and the build is ready to switch to class booking at launch.
(Full page)
The whole page, top to bottom.
Keep scrolling to move through the live homepage as it was launched.
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